Google reviews: how to ask for them and how to reply
People looking for a restaurant, a hairdresser or a plumber check the stars before they even open the website. The more recent reviews you have, the more people pick you over the competitor down the street. Here is how to ask for reviews the right way, and how to reply when one goes badly.
In short
Ask everyone, right after
The best moment is just after the service, while the customer is happy. A week later they have forgotten.
Use the direct link
Google gives you a link that opens the review box straight away. One tap instead of five steps.
Put it where customers see it
A QR code at the till, the link in WhatsApp messages, in your email signature and on your website.
Reply to every review, good ones too
People reading reviews also read your replies. They show there is a real person behind the business.
Negative ones: stay calm, offer a fix
Thank them, acknowledge the problem, offer to talk privately. Readers judge the reply more than the complaint.
Never give discounts in exchange
Google bans offering discounts or freebies for a review, and asking only happy customers. You risk losing them all.
In the full guide
Step-by-step instructions, ready-to-copy messages and a final checklist.
- First: get your link
- When to ask
- 5 ready-to-copy messages
- Where to put the link and the QR code
- How to reply to positive reviews
- How to reply to negative reviews
- Fake or offensive reviews: what you can do
- What never to do
- Checklist
How to get it, free
- Follow @mbstudio.web on Instagram.
- Send me RECENSIONI in a DM.
- You get the link to the full guide straight away.