Your Google Business Profile: the checks to do today
People who find you on Google or Maps often never reach your website: they look at your profile, check whether you are open, then call or set off. If the profile says something wrong, you lose that customer before you ever meet them. Here is what to check, in order of importance.
In short
Opening hours, holidays included
If Google says you are open and people find the shutter down, they do not come back. Holidays have their own special hours.
Your phone number
It must ring you, today. Not the old landline, not whoever built your website years ago.
Your website
The link must open your website, the right page, and work on a phone.
Your category
It is how Google understands what you do. Pick the most precise one, not the most generic.
Your photos
Real and recent: outside, inside, your work. People arriving should recognise the place.
Edits made by others
Anyone can suggest changes to your profile. The full guide shows how to spot them.
In the full guide
Step-by-step instructions, ready-to-copy messages and a final checklist.
- First: open your profile
- 1. Hours: the usual ones and the holiday ones
- 2. Phone: it must ring you
- 3. Website: the right link
- 4. Category and description
- 5. Photos: real and recent
- 6. Edits suggested by others
- Checklist
How to get it, free
- Follow @mbstudio.web on Instagram.
- Send me SCHEDA in a DM.
- You get the link to the full guide straight away.